Value Chain Analysis
A cost or quality problem whose source is unknown: walk the business end to end.
Use the idea inside a branch. Never say the name.
- Raw materials
- Production
- Storage and transport
- Sales and marketing
- After-sales service
Watch out: Draw the chain this business has; a bank's is not a factory's.
On a case
A dairy's margin fell four points in a year.
- Milk collection
- Chilling
- Processing and packing
- Cold-chain transport
- Retail