Growth Strategy
Revenue has to grow. Existing products or new, existing customers or new, and what the client can actually execute.
Practise a growth strategy case25 cases in the library
Revenue growth
- Organic
- More customers
- Existing channels
- New segments and regions
- More revenue per customer
- Price
- How often they buy
- Cross-selling
- Inorganic
- Acquisitions
- Joint ventures
Revenue growth
Organic
More customers
Existing channels
New segments and regions
More revenue per customer
Price
How often they buy
Cross-selling
Inorganic
Acquisitions
Joint ventures
Watch out: Put a number beside each lever and make them add up to the target.
On a case
A D2C skincare brand wants to double revenue in three years.
Double revenue in three years
- Organic
- Modern trade stores: +40%
- Sunscreen range: +25%
- Repeat buyers: +20%
- Price rise: +15%
- Inorganic
- Buy a haircare brand, if short
Double revenue in three years
Organic
Modern trade stores: +40%
Sunscreen range: +25%
Repeat buyers: +20%
Price rise: +15%
Inorganic
Buy a haircare brand, if short