3Cs
The first minute of an unfamiliar case, to get your bearings before you choose a structure.
Use the idea inside a branch. Never say the name.
3Cs
- Company: what we are good at
- Customers: who they are, what they need
- Competition: who else serves them
3Cs
Company: what we are good at
Customers: who they are, what they need
Competition: who else serves them
Watch out: It orients you; it is not the structure you solve the case with.
On a case
A cement maker wants to start selling paint.
Cement maker into paint
- Company: dealers, trust with builders
- Customers: homeowners, painters, contractors
- Competition: large paint brands, new entrants
Cement maker into paint
Company: dealers, trust with builders
Customers: homeowners, painters, contractors
Competition: large paint brands, new entrants