Qualitative / Quantitative
Any yes or no decision; the numbers alone rarely settle it.
Should we do it?
- Quantitative
- Revenue and cost
- Payback
- Qualitative
- Brand and strategic fit
- People and risk
Should we do it?
Quantitative
Revenue and cost
Payback
Qualitative
Brand and strategic fit
People and risk
Watch out: Lead with the numbers, then say what could overturn them.
On a case
Should a jeweller open stores in malls?
Mall stores
- Quantitative
- Rent against sales per square foot
- Payback
- Qualitative
- Buyers trust standalone stores
- Visibility to younger buyers
Mall stores
Quantitative
Rent against sales per square foot
Payback
Qualitative
Buyers trust standalone stores
Visibility to younger buyers