Price / Volume / Mix
Revenue or a cost changed and you need to know why.
A total that moved
- Rate: price per unit
- Volume: number of units
- Mix: which units
A total that moved
Rate: price per unit
Volume: number of units
Mix: which units
Watch out: Mix hides inside averages: the average price can fall without any price cut.
On a case
A carmaker's revenue fell even though it raised prices.
Car revenue fell
- Rate: prices up 3%
- Volume: units down 2%
- Mix: buyers moved from SUVs to hatchbacks
Car revenue fell
Rate: prices up 3%
Volume: units down 2%
Mix: buyers moved from SUVs to hatchbacks