Portfolio Strategy
Several businesses, one balance sheet. Which to fund, which to hold, and which to exit.
No practice cases of this type yet.
Each business
- Star: high growth, high share
- Cash cow: low growth, high share
- Question mark: high growth, low share
- Dog: low growth, low share
Each business
Star: high growth, high share
Cash cow: low growth, high share
Question mark: high growth, low share
Dog: low growth, low share
Watch out: Growth and share are two lenses only; check what a 'dog' does for the rest before selling it.
On a case
A group with snacks, paper and textiles must choose where to invest.
Where the money goes
- Snacks: question mark, invest to win share
- Paper: cash cow, fund the others
- Textiles: dog, fix or exit
Where the money goes
Snacks: question mark, invest to win share
Paper: cash cow, fund the others
Textiles: dog, fix or exit