PESTEL
Listing the outside risks to an entry or an investment.
Use the idea inside a branch. Never say the name.
Outside forces
- Political
- Economic
- Social
- Technological
- Environmental
- Legal
Outside forces
Political
Economic
Social
Technological
Environmental
Legal
Watch out: Keep only the forces that matter for this market; six generic lines is filler.
On a case
Launching e-scooter rentals in Bengaluru.
E-scooter rentals
- Political: city permits
- Social: last-mile commuting habits
- Technological: battery swapping
- Environmental: monsoon downtime
- Legal: helmet and licence rules
E-scooter rentals
Political: city permits
Social: last-mile commuting habits
Technological: battery swapping
Environmental: monsoon downtime
Legal: helmet and licence rules