Knowledge

How to solve each kind of case, and what every word means.

Build / Partner / Buy

The client needs a capability or market access it does not have.

Use the idea inside a branch. Never say the name.

How to get there
  • Build it ourselves
    • Full control
    • Slowest and riskiest
  • Partner or joint venture
    • Faster, shares risk and local knowledge
    • Less control
  • Acquire a player
    • Fastest
    • Expensive, hard to integrate
  • Export or license
    • Lowest commitment
    • Least control
Top layer: keep it fixed Below: adapt to the case

Watch out: Say which the client values most: speed, control, cost or low risk. That decides it.

On a case

A hospital chain wants its own diagnostics business.

Diagnostics business
  • Build labs: control, three years to scale
  • Partner with a lab chain: fast, shared margin
  • Acquire a regional chain: fastest, costly

Helps with