Split by Segment
A total moved and you need to find where; the segment that explains most of the change is the case.
Split the total
- By customer type
- By region
- By channel
- By product
Split the total
By customer type
By region
By channel
By product
Watch out: Use the cuts the client already reports; ask which ones they track.
On a case
A bank's credit card spending fell 10%.
Card spending
- Salaried or self-employed
- Metro or smaller city
- Online or in store
Card spending
Salaried or self-employed
Metro or smaller city
Online or in store