Know Your Customer
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a retail bank that has recently changed its account-opening process. The new process is failing at a high rate. The bank wants you to diagnose the problem and recommend a fix.
Objective
Identify the step causing the high failure rate in the new savings-account process and recommend a practical fix for it.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation