Fan Fiction
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Doraemon, who is considering selling a bladeless fan. He cannot decide what price to charge and wants your help setting a defensible launch price.
Objective
Establish a price recommendation that considers the cost-based floor, the table fan alternative, and the customer value of the bladeless fan’s additional features.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly