Footfall in the Desert
unconventional
What this case is about
Your client is a mall in Dubai that has faced losses during COVID-19. It is considering launching an app to increase footfall and revenue. What features should the app offer?
Objective
Recommend app features across the customer journey that encourage visits and spending while making in-mall experiences safer and easier.
Skills this case tests
Structuring the problem
Communicating clearly
Judgement and recommendation