Need for Speed
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is an online grocery company. It currently delivers orders within two days and is considering a new model that promises delivery within 30 minutes. The client wants to know whether it should make this change and, if so, how.
Objective
Determine whether 30-minute delivery is operationally feasible and commercially worth pursuing, and recommend a practical operating model and rollout.
Skills this case tests
Structuring the problem
Judgement and recommendation
Reading the data
Communicating clearly