Rough Ride
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is the head of customer service at a ride-sharing cab company. Over the past year, the number of customer complaints has been rising. The client wants to understand why and recommend what to do.
Objective
Identify the main cause of the increase in complaints and recommend targeted actions to improve cab availability before rides begin.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly