Pilgrim's Progress
unconventional
What this case is about
Your client is the Government of Saudi Arabia. It wants to increase the number of people coming to the country for Hajj and Umrah. How would you approach the challenge and what actions would you recommend?
Objective
Recommend a culturally respectful plan to grow annual Hajj attendance from 2 million to 10 million and Umrah attendance from 5 million to 15 million while respecting religious requirements.
Skills this case tests
Structuring the problem
Judgement and recommendation
Working the numbers