Abandoned Checkout
unconventional
What this case is about
Your client is an online retailer of clothes that has been facing high churn at its payment gateway. The client wants to understand why this is happening and what it should do about it.
Objective
Identify the most likely cause of payment-gateway churn and recommend practical actions to improve the payment experience and address the provider issue.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation