Turnout
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
You are advising a politician in India. The politician wants to increase the number of people who cast a vote in the next municipal election. How would you approach the problem and what would you recommend?
Objective
Develop a practical plan to increase votes cast by addressing both willingness and ability to vote within the constraints of the election timeline and the politician’s authority.
Skills this case tests
Structuring the problem
Judgement and recommendation