Flying Green
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is the CEO of an Indian Airlines Company. He wants to transform his company to go green by adopting sustainable practices. He has approached you to help define and implement a strategy for this transformation. How do you go about it?
Objective
Develop a comprehensive strategy for the airline to adopt sustainable practices throughout its value chain to become a green leader in the industry.
Skills this case tests
Structuring the problem
Judgement and recommendation