The Karate Kid

Your client is the Karate Federation of India and they want to make karate as popular as cricket is in India. Specifically, they want a similar number of people to practice karate professionally as do cricket. The client has sufficient funds, so there are no financial constraints. They seek your help to develop a long-term strategy to achieve this goal by growing karate's professional player base and popularity.

Develop a long-term, comprehensive strategy to increase professional participation in karate to numbers comparable with cricket by addressing awareness, accessibility, pricing, and professional opportunities.