Naughty or Nice

Your client is Santa Claus who delivers gifts to kids all over the globe on Christmas Eve. However, in the last couple of years, kids aged 10 to 15 have been unhappy with the gifts they receive. The clients want you to find where the issue lies and recommend solutions.

Identify the key reasons for the kids' dissatisfaction with the gifts and recommend both short-term and long-term solutions to improve the gift delivery process.