No Ride Today
unconventional
India-specific
Set in South India; the figures and context are India’s.What this case is about
Your client is a cab service provider operating pan-India with a business model similar to aggregators like Uber and Ola. The client has noticed a rise in cancellation rates over the past 10 months, primarily in some South Indian cities where it has recently expanded. Your client wants you to diagnose the reasons behind this increase in cancellations.
Objective
Identify the root causes of the increased cancellation rates and suggest potential solutions.
Skills this case tests
Structuring the problem
Communicating clearly
Judgement and recommendation