Mart Attack
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is C-Mart, the largest discount grocery retailer in West India with 300 stores. The largest discount grocery retailer in North India, N-Mart, recently bought C-Mart's competitor and plans to convert all 200 stores in the West to N-Mart stores. The CEO of C-Mart wants to know if this threat is serious, how they should react, and what your advice for the CEO would be.
Objective
Evaluate whether N-Mart poses a significant threat to C-Mart's market position and profitability in West India and recommend strategic responses.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation