Traffic Jam
unconventional
What this case is about
Your client is a web-based media news aggregator platform. Their website has been experiencing a steady decline in traffic over the last 6 to 7 months, despite healthy growth since inception. They want you to diagnose the cause of this decline in traffic and recommend solutions.
Objective
Identify the root cause of the decline in website traffic and recommend actionable solutions to restore and grow the user base.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation