Learning Curve

Your client is a multinational company with businesses in construction, IT, and other fields. They want to explore launching an ed-tech platform specifically targeting engineering college students. The platform offers online courses that can be taken alongside a student's curriculum and count towards course credits. They want your advice on how to approach this opportunity and pitch it to stakeholders.

Define the business opportunity, identify key stakeholders, and develop a value proposition and go-to-market strategy for the client’s proposed ed-tech platform.