Harvest Lull
profitability
India-specific
Set in Punjab, India; the figures and context are India’s.What this case is about
Your client is the CEO of an agricultural manufacturing company in Punjab, and tractors are its primary product. Profits have been declining for several years, and the CEO wants to understand why and what the company should do. How would you diagnose the problem and develop a recommendation?
Objective
Identify how rising production costs, pricing, and customer choices are affecting profitability, then recommend how to protect the company's economics and quality position.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly