Second Coat
profitability
India-specific
Set in North India; the figures and context are India’s.What this case is about
Your client is the CEO of a quality paint manufacturer operating in North India. The company already has the lowest production costs in its industry, and the CEO wants to improve profitability. Break down the opportunity and recommend at least three tangible actions.
Objective
A good answer identifies which sales channels matter most to revenue and profit, then recommends three customer-led actions and validates the lowest-return channel before changing its operating model.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
Communicating clearly