Losing Face
profitability
What this case is about
Your client is Fair and Dashing, a well-established cosmetics brand operating across Europe. Customers in several regions are shifting to other brands, and the client wants to understand why. They ask you to diagnose the problem and recommend what they should do.
Objective
Identify why customers are shifting to local competitors in the hardest-hit regions and recommend how Fair and Dashing can respond.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly