Sticky Margins
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Candy-Boy, a successful candy producer operating across India. Sales are growing, but profits are not increasing at the same rate. Management wants you to diagnose what is happening and develop a strategy to sustain and improve profit.
Objective
Establish why profit growth is lagging sales growth and recommend how Candy-Boy should manage its product portfolio, costs, and operations to improve profitability.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly