Losing the Remote
profitability
India-specific
Set in North India; the figures and context are India’s.What this case is about
Your client is a mid-price television manufacturer whose market share has been falling over the past six months. The client wants to understand why this is happening and what it should do about it. How would you approach the problem?
Objective
Identify the main driver of the client’s market-share decline and recommend practical actions to address it.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation