Burst Bubble
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is a bubble gum and mint manufacturer whose profits are declining. The company wants to understand what is driving the decline and what it can do to improve profitability. How would you approach the problem?
Objective
Establish why profits have fallen by tracing the change in sales to the affected channel and its underlying demand driver, then recommend ways to reduce the resulting exposure.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly