Empty Pews
profitability
What this case is about
Your client is a church in Medford, Texas, where the number of visitors has fallen by 10 to 15 percent over the past two months. The church wants to understand what is driving the decline.
Objective
Identify the leading cause of the attendance decline and support it by tracing the visitor journey and testing plausible alternatives.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly