Cash Machine Blues
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a retail bank that is unhappy with the profitability of its ATM network. It wants to understand what is driving the problem and what actions could improve profitability.
Objective
Identify the main drivers of the ATM network's declining profitability and recommend practical actions to improve unit economics without compromising essential customer access or safety.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data