Cart Costs
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an e-commerce player whose operating costs have recently increased. It wants you to identify what is driving the increase and recommend how to respond.
Objective
Identify the main cause of the cost increase and recommend ways to reduce inventory losses while making the one-day delivery offer economically sustainable.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation