Sugar Rush
profitability
What this case is about
Your client is Mr. Wonka, CEO of Wonka Industries, a confectionery manufacturer. The company has been facing declining profits, and Mr. Wonka wants to understand what is driving the decline and how to respond.
Objective
Establish why Premium Wonka profits are falling and recommend how Wonka Industries should respond to the competitive price pressure.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation