Glow Down
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Zendaya, a cosmetics manufacturer. Its board is concerned that sales are declining and wants to understand the cause and develop a turnaround strategy. How would you approach the problem?
Objective
Identify why premium perfume bottle sales are falling despite stable prices and recommend how to restore the premium customer experience while balancing cost and market share risks.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation