Aisle Be Back
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client owns a chain of departmental stores in India. Revenue has been declining, and the client wants to understand what is driving the decline and what actions to take. How would you approach the problem?
Objective
Identify the main driver of the revenue decline, connect it to a specific cause in the customer journey, and recommend practical immediate and longer-term actions.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation