Crunch Time
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Fringles. Its profits have been declining over the past year, and the company wants you to diagnose the problem immediately.
Objective
Identify why demand and volume have fallen for Fringles in Western India and recommend a response to the shift toward baked goods.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation