Small Store, Big Slide
profitability
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client owns a Miniso store in Delhi. Product sales are declining, and the owner wants to understand what is driving the decline and what actions to take.
Objective
Identify the market-wide and store-specific drivers of the revenue decline, then recommend practical actions to address the most likely cause.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation