Balance Sheet Blues
profitability
India-specific
Set in Mumbai, India; the figures and context are India’s.What this case is about
Your client is a commercial bank based in Mumbai. Its revenue has declined by 20 percent over the past two years, and management wants to understand why this is happening and identify how to respond.
Objective
Identify the main driver of the revenue decline, trace it to the customer behavior affecting deposits, and recommend practical actions to address the issue.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation