Road Trip Blues
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is ZoomCar, a self-drive car rental company in India facing declining revenues over the past four months. The decline is seen across all their major city locations and across all revenue segments, but most pronounced in short-term rentals. They want to understand the reasons for this decline and possible solutions to reverse it.
Objective
Identify the root causes of the revenue decline and recommend actionable short-term and long-term measures to address the issue.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation