Energy at the Crease
profitability
India-specific
Set in Ahmedabad, India; the figures and context are India’s.What this case is about
Your client is a multi-national energy drink manufacturer planning to set up a kiosk at Motera stadium in Ahmedabad during a 5 match India-England T20 series in 2021. The client wants you to evaluate whether it would be profitable to do so.
Objective
Determine if setting up a kiosk at Motera stadium would be profitable for the client and provide a recommendation.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation