Declined
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a credit card company based in India that has been experiencing a decline in revenues of about 10 percent over the past few years. The client has only one credit card product nationwide and the revenue comes solely from annual fees. The decline is unique to this client and affects only retail customers. The client wants you to analyze why this is happening and recommend how to reverse the trend.
Objective
Analyze the cause of the retail revenue decline and recommend actions to stabilize and grow revenues.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation