Plenty of Fish
profitability
India-specific
Set in Goa, India; the figures and context are India’s.What this case is about
Your client is a fishing company based in Goa that employs fishermen using the company’s boats to catch fish, which they sell directly to customers in the town. The company also leases fishing boats. Over the last year, the company has seen a 15 percent decline in profits. You have been asked to investigate the reasons for this profit decline and recommend what actions the company should take.
Objective
Identify the root causes of the profit decline and recommend actionable steps to restore profitability.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation