Spirits Running Low
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an experienced alcohol manufacturer operating across India with some foreign markets. They have been experiencing a gradual decline and a recent sudden dip in profits, especially in their premium whiskey brand. They want you to identify the causes of the profit decline and suggest recommendations for improvement.
Objective
Diagnose the causes of the gradual and sudden decline in the premium whiskey brand's profits and recommend actionable short-term and long-term solutions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation