Channel Surfing
profitability
What this case is about
Your client is a TV manufacturing company experiencing a decrease in product revenue this quarter. They want to identify the cause of this trend and understand if it relates to price, volume, or product mix changes.
Objective
Identify the root cause of the revenue decrease and determine whether it arises from pricing, volumes, supply issues, or demand factors.
Skills this case tests
Structuring the problem
Working the numbers