Hard to Swallow
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an oncology pharmaceutical company in India that manufactures cancer treatment pills for lung and blood cancer patients. They have experienced a significant decline in profits and want to understand why this is happening and why their competitors have not declined as much. Analyze the factors impacting their profitability and explain the profit difference compared to competitors.
Objective
Identify the key drivers behind the client's profit decline relative to competitors and recommend the primary cause.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation