Pipe Dreams
profitability
India-specific
Set in Ahmedabad, India; the figures and context are India’s.What this case is about
Your client is a natural gas retailer in Ahmedabad. Their sales team believes they have saturated the market in acquiring new customers, but the CEO thinks there is still growth potential. You have been hired to suggest measures to increase sales of CNG in the transportation vehicle segment.
Objective
Identify and recommend strategies to increase CNG sales by examining customer segments, penetration rates, and factors affecting CNG adoption among transportation vehicles.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation