Stuck at Four Million

Your client is ABC, an OTT platform that successfully operates in the US market but has been in Canada for a one year and stalled at 4 million customers. The client is seeing poor profitability due to this limited user base. They want you to identify reasons for the slow growth and recommend solutions to improve profitability.

Identify the key factors limiting customer acquisition and profitability, and suggest actionable short- and long-term recommendations to increase the user base and profit in Canada.