Squeezed
profitability
India-specific
Set in Bangalore, India; the figures and context are India’s.What this case is about
Your client is a juice seller who owns a single cart selling only lemon juice outside a mall called Vega City. They have noticed a drop in the number of customers served over the past three months although there are no competitors nearby. They want to understand why fewer customers are being served and what can be done about it.
Objective
Identify the cause of the decline in customers served and recommend actionable solutions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation