Rental Rut
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a car rental company operating in India. They have been facing declining revenues for the past year, while their two main competitors have not experienced this issue. You are asked to identify the root causes and recommend solutions to stop the revenue decline.
Objective
Identify the causes of declining revenue for the client and recommend practical solutions to address them.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation